CUSTOMER STORIES

Fredrikstad Fotballklubb strengthens the whole FFK family with Wittario

With Wittario, FFK brings onboarding, volunteer training, partner activities and community projects together on one platform. That creates more engagement and value across the club.
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“

We already know the tool and see great potential. It is perfect for engaging people, learning and having a little fun at the same time. The platform gives us new ways to involve our partners creatively.

Madeleine Jonassen
Sales and partnerships manager at Fredrikstad Fotballklubb

Why

Fredrikstad Fotballklubb

chose Wittario

Stronger relationships with the club’s partners

Simpler onboarding and internal training

More engaging partner activities

One platform for the whole organisation

Activities and learning throughout the year

Background and challenge

Fredrikstad Fotballklubb is much more than a team on the pitch. The club brings together employees, volunteers, partners, supporters and a range of community projects that form what many call the FFK family.

The club wanted new ways to involve both staff and partners. It also saw a need to modernise internal training and make information easier to share in an engaging way.

The goal was a solution that could be used across the organisation for learning, activities and relationship building.

How

Fredrikstad Fotballklubb

solved the challenge

FFK chose an annual Wittario licence, giving the whole organisation the ability to develop its own activities and learning journeys. The platform serves several purposes, making learning and involvement more active, social and engaging.

✓
Onboarding new employees and training volunteers
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Partner activities and sponsor events
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Activities through Samfunnsakademiet
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Internal workshops, competitions and creative activities, including taste tests with different tapas suppliers

From challenge to solution

The partner network is one of the main areas of use. Throughout the year, FFK holds gatherings, events and meeting opportunities for its partners.

Wittario can make these activities more interactive with scavenger hunts, QR-based partner games, polls, surveys and competitions. Activities are created in Wittario but can be distributed through the club’s own app, keeping everything in one place for the club.

The club also sees opportunities to use the platform to communicate with its partner network through engaging activities and newsletters. Internally, it is used for onboarding, training and activities that strengthen the sense of community among employees and volunteers.

Why does this work?

When people take part actively instead of receiving information passively, both engagement and learning improve.

Activity-based learning makes information easier to remember while participants work together and build relationships. This applies to onboarding new staff, training volunteers and activities for partners.

For Fredrikstad Fotballklubb, this means one platform can create value in many parts of the organisation.

Results and testimonials

The club is already seeing several benefits from bringing its activities together on one platform.

“

We chose Wittario because the platform gives us a modern and engaging way to activate our partners throughout the year. It makes it easier to create good experiences, gather insights and strengthen relationships in our network. Wittario simply helps us get more out of everything we do with our sponsors.

Madeleine Jonassen
Sales and partnerships manager at Fredrikstad Fotballklubb

The platform also makes it easier to develop new activities, both internally and externally, without needing new tools.

Results

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More engaging partner activities that strengthen relationships all year

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Better onboarding for employees and volunteers

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Interactive activities that encourage greater participation

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One platform for training, events and partner development

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More value for partners through creative activities

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A tool that can be used across the entire organisation

Competence development over time

FFK sees Wittario as a long-term platform for both skills development and relationship building. As the club creates more activities, it can easily reuse, develop and adapt them for new audiences. That makes it possible to create value throughout the year, whether the audience is employees, volunteers, young people or partners, season after season.

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Reuse and further development of activities
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Adaptation for employees, volunteers, young people and partners
✓
Activities and relationship building throughout the year

Fact box

Industry
Sport / Football
Number of employees
-
Use case
Partner activities, onboarding, volunteer training, community projects and internal activities
Solution
Annual licence for Wittario Studio
Examples of activities
Partner games, QR trails, onboarding, workshops, Samfunnsakademiet, competitions and internal events
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